Emotion Warning
Feel at Your Own Risk
The Internet often hides or censors images deemed too graphic, violent, or intense. But there’s another kind of content that can be just as dangerous: raw, powerful emotion.
Canon’s EOS R5 camera captures feelings so strong, they can move viewers beyond what social media filters expect.
The Internet often hides or censors images deemed too graphic, violent, or intense. But there’s another kind of content that can be just as ‘dangerous’: raw, powerful emotion.
Canon’s R5 captures feelings so strong, they can move viewers beyond what social media filters expect.
Emotion Warning
Feel at Your Own Risk
The real downside of drinking is paid the next day. With a wild night leading to cancelled plans.
Let’s show scenarios that are ruined thanks to cancelling plans after a wild night.
Emotion Warning
The night is yours. The morning too.
When creators upload footage shot on the EOS R5, Instagram recognises its metadata and adds a new layer: an ‘Emotion Warning.’
It looks like the familiar sensitive-content screen, but instead of shielding viewers, it celebrates Canon’s power to capture images that truly move.
When creators upload footage shot on the EOS R5, Instagram recognises its metadata and adds a new layer: an ‘Emotion Warning.’
It looks like the familiar sensitive-content screen, but instead of shielding viewers, it celebrates Canon’s power to capture images that truly move.
When creators upload footage shot on the EOS R5, Instagram recognises its metadata and adds a new layer: an ‘Emotion Warning.’
It looks like the familiar sensitive-content screen, but instead of shielding viewers, it celebrates Canon’s power to capture images that truly move.
CLIENT: Canon
PRODUCT: Canon EOS R5
TARGET AUDIENCE: Creators and digital natives aged 18-40
PROPOSITION: Create truly moving images
CLIENT: Canon
PRODUCT: Canon EOS R
TARGET AUDIENCE: Creators and digital natives aged 18-40
PROPOSITION: Create truly moving images