Break Up Shop
Make space for what's next
(D&AD New Bloods 2025 Entry)
Everyone has a shitty breakup story. And for 87% of Gen Z, that story ends with ghosting. When it happens, it doesn’t just leave emotional baggage — it leaves actual baggage too. Usually a hoodie. Sometimes half a wardrobe.
So we created a marketplace for the stuff love left behind — only on Depop.
Everyone has a shitty breakup story. And for 87% of Gen Z, that story ends with ghosting. When it happens, it doesn’t just leave emotional baggage — it leaves actual baggage too. Usually a hoodie. Sometimes half a wardrobe.
So we created a marketplace for the stuff love left behind — only on Depop.
Break Up Shop
Make space for what's next
(D&AD New Bloods 2025 Entry)
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The Depop Breakup Shop, a month-long event dedicated to finally selling the stuff your exes left behind.
We’ll encourage Depoppers to use the Breakup Shop to vent, move on, and remember why you love Depop in the first place:
1.
2.
3.
List your item.
Share a raw or funny story about the original owner in the description.
Sell it to make space for what’s next.
The Depop Breakup Shop, a month-long event dedicated to finally selling the stuff your exes left behind.
We’ll encourage Depoppers to use the Breakup Shop to vent, move on, and remember why you love Depop in the first place:
1.
2.
3.
List your item.
Share a raw or funny story about the original owner in the description.
Sell it to make space for what’s next.
User-Generated Visuals - OOH
With user-generated stories for each listing, it’s instantly memeable and gets to the heart of what makes the Depop community different from it’s competitors.
User-Generated Visuals - Digital
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CLIENT: Depop
PRODUCT: Depop Marketplace
TARGET AUDIENCE: 18 - 34 year old fashion lovers
PROPOSITION: Make Depop the talk of the town
CREATIVES: Anton Johansen, Gene Gokson, Zachariah Tritsiniotis
PR
The Breakup Shop’s trending page will showcase the most talked about listings. Including a few stories you might even recognise, just to get the media talking.
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