Uncover Your Summer
Summer Fun at the drop of a hat
Hats have been our go-to for sun protection since the 4th day of creation. But a brim only goes so far, leaving the rest of you exposed.
That’s where Standard Procedure changes everything. With sunscreen this bloody good, you can leave your hat off - we’ve got you covered from head to toe.
Hats have been our go-to for sun protection since the 4th day of creation. But a brim only goes so far, leaving the rest of you exposed.
That’s where Standard Procedure changes everything. With sunscreen this bloody good, you can leave your hat off - we’ve got you covered from head to toe.
Summer Fun at the drop of a hat
Uncover Your Summer
OOH
Showing up across hot-spots all summer long.
Summer Fun at the drop of a hat
Direct
For some Aussies, hats aren’t about hiding from the sun. For them, it’s all about style. Well Hat-heads, you're in luck. Your next summer look just got uncovered with Standard Procedure’s Brimless Hats.
PR
Hat Amnesty Bins will pop up at hot spots across town, with one single message: surrender your hat for real protection.
CLIENT: Standard Procedure
PRODUCT: +50 SPF Sunscreen
TARGET AUDIENCE: Sun loving Australians
PROPOSITION: Australian sunscreen for Australian conditions
CLIENT: Standard Procedure
PRODUCT: SPF +50
TARGET AUDIENCE: Sun loving Australians
PROPOSITION: Australian sunscreen for Australian conditions