Mugshots
Your mood, freshly brewed
MoodTea was about to launch a new product that would forever disrupt their fanbase of tea lovers with coffee. So they wanted a campaign that shows that sides don't matter.
Let’s be real. Who actually cares about being a die-hard tea or coffee fan? Your mood makes the choice. Tired? Double shot. Anxious? Chamomile. Feeling fragile? Something warm and sweet. Your mood calls the shots.
Introducing an AR filter that reads your mood and serves up the perfect brew. Think of it as your very own mood barista.
Let’s be real. Who actually cares about being a die-hard tea or coffee fan? Your mood makes the choice. Tired? Double shot. Anxious? Chamomile. Feeling fragile? Something warm and sweet. Your mood calls the shots.
Introducing an AR filter that reads your mood and serves up the perfect brew. Think of it as your very own mood barista.
Mugshots
Your mood,
freshly brewed.
To launch Mood Tea’s new coffee range, we’ll release an Instagram AR filter that reads your mood and recommends the perfect drink. Using your facial expressions and contextual data (time of day, current music and recent searches) to assess how you’re feeling.
The filter then serves the perfect drink based on your mood. No need to choose between tea or coffee, your 'mug' does it for you. Once it recommends your drink, users can enjoy 10% off Mood Tea.
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CLIENT: MoodTea
PRODUCT: Now Introducing Coffee
TARGET AUDIENCE: Tea and coffee drinkers aged 16-50
PROPOSITION: You don't have to pick sides
CLIENT: MoodTea
PRODUCT: Now Introducing Coffee
TARGET AUDIENCE: Tea and coffee drinkers aged 16-50
PROPOSITION: You don't have to pick sides
Every Aussie knows the unconditional rule of “No hat? No play.”
What if Standard Procedure was so good that it makes hats redundant?