Cancelled Plans
The night is yours. The morning too.
The real downside of drinking comes the morning after, especially when you realise you’re not 18 anymore. Your head is pounding, your body hurts, and you’re cancelling on plans you swore you’d make.
So Elixir will highlight plans that are ruined thanks to a wild night.
Cancelled Plans
The night is yours. The morning too.
The real downside of drinking is paid the next day. With a wild night leading to cancelled plans.
Let’s show scenarios that are ruined thanks to cancelling plans after a wild night.
The real downside of drinking is paid the next day. With a wild night leading to cancelled plans.
Let’s show scenarios that are ruined thanks to cancelling plans after a wild night.
Cancelled Plans
The night is yours. The morning too.
CLIENT: Elixir
PRODUCT: Australia’s first complete alcohol replacement for social drinking
TARGET AUDIENCE: Young at heart, socially active, health-conscious Australians
PROPOSITION: All upside, no downside
CLIENT: Elixir
PRODUCT: Australia’s first complete alcohol replacement for social drinking
TARGET AUDIENCE: Young at heart, socially active, health-conscious Australians
PROPOSITION: All upside, no downside
CREATIVES: Gene Gokson, Zachariah Tritsiniotis