Natural Power Rating
Setting the bar naturally
Have you noticed how shoppers often assume “stronger” means synthetic? It’s why natural detergents are overlooked, even when they clean just as well. And while we rate everything from energy to sustainability, nothing measures the true cleaning power of nature.
So Lucent Globe set out to give nature the credit it deserves, by creating the world’s first Natural Power Rating.
Have you noticed how shoppers often assume “stronger” means synthetic? It’s why natural detergents are overlooked, even when they clean just as well. And while we rate everything from energy to sustainability, nothing measures the true cleaning power of nature.
So Lucent Globe set out to give nature the credit it deserves, by creating the world’s first Natural Power Rating.
The Natural Power Rating
Setting the bar naturally
How It Works
1) Their ads. Our ratings.
We will buy media space beside competitor ads and commandeer any outdoor visuals of their products by sticking the Natural Power Rating onto it.
.png)
.png)
2) Every detergent, exposed
The Natural Power Rating will dominate supermarket shelves, revealing the truth behind every detergent. Lucent Globe will stand out proudly at 5 stars.
.png)
3) Make the news, naturally
Headlines will tell the story: Lucent Globe leads a cleaning revolution, proving power can be natural.
CLIENT: Lucent Globe
PRODUCT: Laundry Sheets
TARGET AUDIENCE: Environmentally conscious home owners/occupiers
PROPOSITION: A cleaning product that’s powerful because it’s natural.